With the onset of summer in Dubai, Dubai Summer Surprises (DSS) is back again and will be running until 1 September 2024. The 27th edition of the eagerly awaited DSS, hosted by Dubai Festivals and Retail Establishment, offers a 65-day extravaganza of shopping and entertainment. This annual festival guarantees exciting festivities, irresistible discounts, and numerous family-friendly activities.

Modesh World Returns For 25th Edition Until 18 August

Get ready for an unforgettable summer in the city with the 27th edition of DSS 2024. Whether you are with friends, family, or a partner or exploring solo, Dubai promises thrills and joy for everyone. From budget-friendly experiences to thrilling adventures, every day brings new surprises across exceptional shopping malls, theme parks, and attractions. Dive into unbeatable hotel staycation deals, star-studded performances, live entertainment, diverse culinary delights, and the enchanting Modesh World celebrating its 25th anniversary until 18 August, at Dubai World Trade Centre Halls 3 to 8. 

DSS To Offer Various Concerts With Beat The Heat Returning For Third Edition

In addition to shopping delights, DSS offers an array of live cultural performances across Dubai's malls, featuring dancers, musicians, and neon artists. The festival also includes live concerts, stand-up comedy, stage shows, art fairs, exhibitions, cinema deals, and unique fitness classes set in picturesque locations. 

Returning for its third year, the Beat the Heat concert series at Dubai World Trade Centre. Taking place from 12 to 13 July and 19 to 20 July, it will also showcase rising Arab musicians and include fun game zones and dining experiences. 

Classic music aficionados can look forward to the 2024 Symphonic Middle East Festival featuring ST-DUO, a celebrated piano duo, accompanied by enthralling tango performances by Argentinian dancers on 5 July at Zabeel Theatre, Jumeirah Zabeel Saray Hotel. 

DSS Launches Kids Go Free This Summer Campaign

Families can enjoy fantastic summer staycation deals and extended getaways, ideal for creating cherished memories with loved ones. Many hotels are offering Kids Go Free promotions, enhancing summer escapes for families and children. Iconic attractions such as Madame Tussauds, The View at The Palm, Burj Khalifa At the Top, and the AYA Universe add to the excitement. Moreover, numerous top hotels and resorts throughout the city are providing offers for couples, including romantic getaways, wellness retreats, fine dining experiences, unique date ideas, and more memorable experiences at discounted prices.

Shop For Your Favourite Brands At Discounted Rates 

Shopaholics can delight in Dubai Summer Surprises (DSS), where the city transforms into a shopper’s paradise with irresistible deals and thrilling promotions all summer long. Residents and visitors can indulge in 10 weeks of retail joy across more than 800 top brands at over 3,500 stores citywide, offering discounts of up to 75%. From trendy fashion finds to limited-time offers, DSS is the perfect chance to score amazing deals on international and local brands across lifestyle products, beauty essentials, and cutting-edge electronics, all while enjoying significant savings. 

DSS Daily Surprises adds to the excitement from 2 July to 4 August, featuring 34 days of surprises across sports, fashion, beauty, and home labels. Details of each day’s surprise are unveiled just 24 hours in advance, so shoppers can stay tuned for the latest offerings.

Back To School Deals To Run From 5 August

As school approaches, take advantage of Back to School deals from 5 to 28 August, offering discounts on school essentials, electronics, backpacks, stylish stationery, and more. 

Besides this, the anticipated Back to School Raffle Campaign 2024 will also make a comeback during this period. Shoppers who spend Dhs 200 can receive a digital raffle ticket for a chance to win a share of Dhs 100,000. Twenty lucky winners will have the opportunity to take home Dhs 5,000 each.

Summer Restaurant Week To Return On 23 August

Dubai's culinary scene is set to sizzle this summer with the highly anticipated return of Summer Restaurant Week, running from 23 August to 1 September. Food enthusiasts can embark on a delightful culinary journey with a curated selection of 50 top family-friendly restaurants offering specially priced set menus for both lunch and dinner. From globally renowned hotspots to hidden gems, diners can indulge in exquisite dishes prepared by skilled chefs across a variety of cuisines. 

Adding to the culinary excitement in Dubai this summer is the debut of Sizzling Summer Eats, starting on 15 July. Over 30 days, food enthusiasts can enjoy discounts at 100 of Dubai’s top family-friendly restaurants. Discounts start at 20% for two diners and go up to 30% for groups of four, making it an ideal opportunity for enjoying quality time with friends, family, and loved ones.

Shoppers Can Participate In DSS Mega Raffle 

During the DSS Mega Raffle running until 26 August, eight fortunate winners will have the opportunity to drive away in brand new Mini Coopers this summer. Shoppers can purchase raffle coupons for Dhs 50 at ENOC stations or participating malls, with every 10,000 tickets sold resulting in a draw. 

Dubai Malls Will Celebrate DSS In Unique Ways

DSS is offering shoppers the opportunity to win big with the SHARE Millionaire Win a Maserati campaign running until 1 September. Shoppers who spend Dhs 300 or more at the Mall of the Emirates, City Centre Deira, and City Centre Mirdif will automatically enter a draw to win 1 Million SHARE points. Throughout the summer, six winners will be selected, with one lucky shopper also winning a brand new Maserati Grecale GT. To participate, visitors can simply scan their shopping receipts using the SHARE app or pay through SHAREPay at participating malls.

At Dubai Festival City Mall, mall-goers have the chance to shop and win a Lexus with spend of just Dhs 300, along with instant daily prizes.

Wafi City has launched its Spend and Win campaign, running until 1 September. Shoppers who spend a minimum of Dhs 300 across any outlet within the mall, including Wafi Restaurants, Wafi Health Club and Spa, Khan Murjan Souk, and Wafi Hotels, will automatically enter a grand raffle draw for a chance to win a stunning 22.2-carat diamond necklace and earrings set in 18 carat white gold, valued at Dhs 70,000.

City Centre Deira is beating the summer heat with indoor-themed fun and entertaining nights every Saturday and Sunday until 21 July at the Food Central from 6pm to 11pm. Meanwhile, City Centre Mirdif hosts a thrilling e-gaming festival and live performances by beloved characters from Kung Fu Panda and Madagascar, offering multiple opportunities to win instant prizes.

Mercato Mall is the ultimate summer destination for families this year, featuring dazzling daily circus entertainment until 1 September, along with the highly-anticipated summer slide for thrilling experiences across all ages.