The 14th season of Coke Studio is set to be held in Dubai for the first time.
Music lovers will be able to witness it in person on 14 October at City Walk.
Brought by Coca Cola Arena, the event is known for bringing singers and songwriters to fame on a national and international level.
Coke Studio has received over 4 billion views online and over 12.7 million subscribers on YouTube.
The lineup for the appearances will be announced shortly.
A special promotion is also being held around the UAE where fans can win tickets to the event on purchase of the 330ml Coca Cola cans.
The cans are available across major retailers in the UAE.
Zulfiqar Jabbar Khan, Curator and Producer of Coke Studio Season 14 said, “Music is a language that transcends cultures and boundaries. Whether someone is performing a song or listening to one, music provides an opportunity for a real and meaningful connection. With Coke Studio LIVE in Dubai, we want to give the richly diverse population one more reason to open their hearts and connect through their love for music.”
Tickets will be available to all from 24 August, and fans can now register on the Coca Cola website to pre-register.